Optimise & Improve Your Customer Values

Anyone can throw money at advertising and drive traffic to a site, but the best businesses Convert, Engage, and Retain their customers resulting in higher lifetime values.

D2C businesses work with me to do just that. Turn more traffic into customers, who become more engaged with your brand, and spend more money in the long term.

Sound interesting? Get in touch today and I'll give you some immediate tips to go and implement.

Yes I Want More Revenue Per Customer!

Who Am I?

My name is Will Laurenson.

I'm a Customer Marketing Consultant working with D2C businesses to improve conversion rates, increase average order values, and generate higher lifetime customer values for my clients.

Over the last 10 years businesses I've worked with have seen millions of pounds worth of increased revenue through the customer centric optimisations I help them implement.

If you're not focusing on the customer experience, you're leaving revenue on the table.

Customers are willing to spend more money, more frequently with brands who are providing a solid, personalised experience.

Are you giving them the experience they want?

3 Key Areas I Can Help You Improve

I will help you convert more traffic into customers. I'll help you give these customers the best possible experience to get them engaged with your brand. Then I'll help you retain these customers and maximise revenue over their lifetime.

Conversion rate optimisation

You're spending money driving traffic to your site, so it makes sense that you'd want to convert it right? What would a 20% increase to your conversion rate mean in terms of revenue?

customer experience optimisation

It's not enough to just convert traffic into customers, you need to give them a great experience. 86% of customers will purchase again if they have a great experience, but is yours up to scratch?

customer value optimisation

You've converted customers, given them a great experience, so now it's time to focus on building that lifetime value. Increased AOVs, loyalty programs, referrals & reviews are all essential to this.

Let's talk about how I can help you

Contact Me

Henrik jensen, MD Ubeeqo uk (europcar group)

We worked with Will for just under 2 years, and in that time, his expertise in Conversion and Retention strategies helped us generate thousands of new customers, while also significantly increasing our average booking value.

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