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Conversion Revenue Optimisation for eCommerce & DTC Brands

CRO for eCommerce & DTC Brands

The Problem Isn't Your Ads
It's What Happens After The
Click
cursor - clicking
The Problem
‍Isnt Your Ads
Its What Happens
its what happens
After The
Click
cursor - clicking

We get our clients a 13% lift in monthly revenue through
customer research, psychology, and A/B testing.

Book 1:1 CRO Discovery CallBook a Discovery CallSee our Case Studies
Monthly Revenue
+$
125
K
Conversion Rate
+43
%
Profit Per Customer
+61
%
Website page showing electric nail clippers in blue, green, and purple with product details, pricing, and purchase options.
Product page layout showcasing a curly hair care kit with shampoo, conditioner, scalp serum, and other hair tools, alongside product features and pricing details.
White foaming hand wash bottle labeled 'neat.' next to three small refill bottles with orange, green, and purple labels on a yellow background.
Website layout featuring Apply sweat-free antiperspirant with pricing, product images, and key Hero Skincare Complex ingredients like hyaluronic acid and aloe vera.
The process has been clear and efficient, thanks to Wlls industry knowledge
Curlys Way
"If you want true professional in CRO and really to unlock the full potential of your website."
Else Nutrition
"We have learned so much about who our customer is."
D.Louise
"Will and the team were super collaborative and absolutely joy to work with."
Neat
"There are things that we're gonna do there to fundamentally transform our customer experience."
Kloris
"They came in on day one, and know exactly what needs to be done."
Ozarke
"I've known Will for a couple of years and had the pleasure of working with him a few times."
Sipgood
The process has been clear and efficient, thanks to Wlls industry knowledge
Curlys Way
"If you want true professional in CRO and really to unlock the full potential of your website."
Else Nutrition
"We have learned so much about who our customer is."
D.Louise
"Will and the team were super collaborative and absolutely joy to work with."
Neat
"There are things that we're gonna do there to fundamentally transform our customer experience."
Kloris
"They came in on day one, and know exactly what needs to be done."
Ozarke
"I've known Will for a couple of years and had the pleasure of working with him a few times."
Sipgood

How Brands Like Yours Unlocked More Revenue

Discover What’s Possible With CRO 2.0
Book Your Free Customer Revenue Audit
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Pattern of small dark blue dots arranged in a quarter circle gradient on a transparent background.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.

Our Customer Revenue
Optimisation Method

Comparison of old and new product pages on mobile showing a cube product, with the new design highlighting increased motivation, added clarity, and removed friction including a high sellout risk alert and streamlined buy options.
Comparison of two shopping basket screens showing older version with single item and discounted price, and new version with multiple items, free shipping, and increased average order value.
Dashboard showing metrics with a line graph highlighting Validation, Operations, Results/Scale in green and Gut-Led in gray, A/B test results with 45% and 70%, and a circular progress indicator showing 70% with $85K revenue, 60% AOV, and 272 new repeat customers.
Usability | Anxiety | Motivation
Understand why customers buy and why they hesitate.

U.A.M. reveals friction, confusion, and motivation gaps so you can remove blockers and create a smoother path to conversion.

Remove hidden friction points
Reduce buyer anxiety with clarity + credibility
Align messaging to real customer motivations
Create a seamless flow from visit → conversion
Protect Your Profit
Margin Protection Mechanism
Grow sales without killing profit.

M.P.M. identifies where margin leaks and how to optimise offers, pricing, and incentives for sustainable growth.

Find your true profit “sweet spot”
Increase AOV + LTV without discounting
Optimise pricing, shipping, and incentives
Identify your most profitable customers
Decisions Led by Evidence
Business Evolution Framework
Optimisation beyond the website.

B.E.F. applies the same testing mindset to products, operations, and strategy — so growth decisions are data-led, not gut-led.

Validate new products or markets
Test fulfilment + operational improvements
Use behavioural data to guide big decisions
Reduce risk while unlocking higher ROI
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background, concentrated in the bottom left corner.
Pattern of small dark blue dots arranged in a quarter circle gradient on a transparent background.

The CRO 2.0 Method

Comparison of two mobile app screens showing a product page for a cube; the 'after' screen highlights improved features with labels 'Motivation Increased,' 'Clarity Added,' and 'Friction removed' alongside price and purchase options.
Usability | Anxiety | Motivation
Understand why customers buy and why they hesitate.

U.A.M. reveals friction, confusion, and motivation gaps so you can remove blockers and create a smoother path to conversion.

Remove hidden friction points
Reduce buyer anxiety with clarity + credibility
Align messaging to real customer motivations
Create a seamless flow from visit → conversion
Comparison of shopping checkout screens showing before and after optimization with added items, free shipping, and increased average order value.
Margin Protection Mechanism
Grow sales without killing profit.

M.P.M. identifies where margin leaks and how to optimise offers, pricing, and incentives for sustainable growth.

Find your true profit “sweet spot”
Increase AOV + LTV without discounting
Optimise pricing, shipping, and incentives
Identify your most profitable customers
Dashboard showing financial metrics with $85K revenue, 70% progress, and a green upward trend graph labeled Validation, Operations, Results/Scale, and Gut-Led.
Business Evolution Framework
Optimisation beyond the website.

B.E.F. applies the same testing mindset to products, operations, and strategy — so growth decisions are data-led, not gut-led.

Validate new products or markets
Test fulfilment + operational improvements
Use behavioural data to guide big decisions
Reduce risk while unlocking higher ROI
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background, concentrated in the bottom left corner.
Pattern of small dark blue dots arranged in a quarter circle gradient on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.

Our Average Client Sees a 13% Increase
in Revenue Within 6 Months

Line graph with an orange curve rising sharply after a point labeled 'Customers Who Click We onboarded here'.
Avg. Order Value
+12
%
Checkout Conversion
+6
%
Conversion Rate
+19
%
Monthly Revenue
+$
125
K
This is Just what our average client sees (not even the best)
Want to see these same results?
Schedule a 1:1 CRO Disovery

When Will We See Results?

Day 1

Kick off Call

We align the project around your core business goals.

week 1

Customer Reseacrh

Deep research and site analysis uncover the biggest friction points.

month 1

Quick Wins

Quick wins and first tests are live.

q1

Testing Pipeline

A consistent testing rhythm is in place.

Why Choose Customers Who Click

In House

Teams are stretched thin
Changes are made ad hoc.
Limited external insight
Competes with BAU tasks.
No new patterns and behaviours.

Other Agencies

Focuses mainly on UI and UX
Measures success by conversion
Operates only on the on-site
Runs isolated A/B tests
Only  design and optimisation
Focuses on maximising revenue
Driven by customer insights
Protects margin, smarter pricing
Tests beyond the site.
Scalable for long-term growth.
Schedule Your Free CRO Discovery Call
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These challenges are normal,
staying stuck with them isn’t.

Paid Media Leak

Your paid traffic lands, but the experience doesn’t convert it.

SEO Issue

You aren’t showing up where customers are searching.

Behaviour Gap

You’re guessing why people buy, and why they don’t.

Growth Plateau

You’ve hit a ceiling and don’t know what to break through it

Conversion Issue

Your journey has friction points that block conversions.

Measurement Problem

You can’t prove the ROI of media, SEO, or CRO work

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Most Succesful Brands Run Into These Challenges as They Grow.

Great Brands Tackle Them With CRO.

Book a Free Customer Revenue Audit
Find out where you’re losing revenue and how Customer Revenue Optimisation
can unlock your next stage of growth.
Pattern of small dark blue dots arranged in a quarter circle gradient on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background, concentrated in the bottom left corner.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background, concentrated in the bottom left corner.
Pattern of small dark blue dots arranged in a quarter circle gradient on a transparent background.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.
Website layout featuring Apply sweat-free antiperspirant with pricing, product images, and key Hero Skincare Complex ingredients like hyaluronic acid and aloe vera.
Website page showing electric nail clippers in blue, green, and purple with product details, pricing, and purchase options.
White foaming hand wash bottle labeled 'neat.' next to three small refill bottles with orange, green, and purple labels on a yellow background.
Website featuring POP-Topper dog health supplement with a golden retriever eating from a bowl and product details including pricing and dog size options.
Product page displaying curly hair care kit with H2O Curls Activator, Leave-in Cream, Aloe Vera Gel, nebulizer, curl brush, and styling tools, highlighting benefits like tailor-made solution, made in Italy, cruelty-free, free shipping, and money back guarantee.
Website layout featuring Apply sweat-free antiperspirant with pricing, product images, and key Hero Skincare Complex ingredients like hyaluronic acid and aloe vera.
Website page showing electric nail clippers in blue, green, and purple with product details, pricing, and purchase options.
White foaming hand wash bottle labeled 'neat.' next to three small refill bottles with orange, green, and purple labels on a yellow background.
Website featuring POP-Topper dog health supplement with a golden retriever eating from a bowl and product details including pricing and dog size options.
Product page displaying curly hair care kit with H2O Curls Activator, Leave-in Cream, Aloe Vera Gel, nebulizer, curl brush, and styling tools, highlighting benefits like tailor-made solution, made in Italy, cruelty-free, free shipping, and money back guarantee.
Website layout featuring Apply sweat-free antiperspirant with pricing, product images, and key Hero Skincare Complex ingredients like hyaluronic acid and aloe vera.
Website page showing electric nail clippers in blue, green, and purple with product details, pricing, and purchase options.
White foaming hand wash bottle labeled 'neat.' next to three small refill bottles with orange, green, and purple labels on a yellow background.
Website featuring POP-Topper dog health supplement with a golden retriever eating from a bowl and product details including pricing and dog size options.
Product page displaying curly hair care kit with H2O Curls Activator, Leave-in Cream, Aloe Vera Gel, nebulizer, curl brush, and styling tools, highlighting benefits like tailor-made solution, made in Italy, cruelty-free, free shipping, and money back guarantee.
Website layout featuring Apply sweat-free antiperspirant with pricing, product images, and key Hero Skincare Complex ingredients like hyaluronic acid and aloe vera.
Website page showing electric nail clippers in blue, green, and purple with product details, pricing, and purchase options.
White foaming hand wash bottle labeled 'neat.' next to three small refill bottles with orange, green, and purple labels on a yellow background.
Website featuring POP-Topper dog health supplement with a golden retriever eating from a bowl and product details including pricing and dog size options.
Product page displaying curly hair care kit with H2O Curls Activator, Leave-in Cream, Aloe Vera Gel, nebulizer, curl brush, and styling tools, highlighting benefits like tailor-made solution, made in Italy, cruelty-free, free shipping, and money back guarantee.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.

Not Convinced? the Numbers Don't Lie

D.Louise
Luxury Goods
Founder
Oli Smithson
$372,000 In Additional Revenue
7% Increase in Conversion Rate
7.5% Increase in AOV
Read More
Ozarke
Furniture & Home Decor
Founder
Alex Elsaadi
$150,000 Increase in Monthly Revenue
6.9% Increase in Conversion rate
37.8% Increase in RPV
Read More
Lets Chat CRO 2.0See All Case Studies
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Free Resources to Help You
Grow Smarter

ECOMMERCE CRO CHECKLIST

After running hundreds winnings tests for our E-Commerce clients in the last 4 years we came up with a list of the most common problems we see across every page on your store.

Get the Checklist

43 Free Consumer Psychology Hacks

43 Free Consumer Psychology Hacks to Optimise Your DTC Store

Access the Frameworks

PrioritisationGPT

Define & Priortise your A/B Tests and Website Changes

Access PriorityGPT
See All Tools and Guides
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background, concentrated in the bottom left corner.
Pattern of small dark blue dots arranged in a quarter circle gradient on a transparent background.

Great brands tackle them with CRO.

Most Succesful Brands Run Into These Challenges As They Grow.
Book a Free Customer Revenue Audit
Find out where you’re losing revenue and how Customer Revenue Optimisation
can unlock your next stage of growth.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.
Pattern of small dark blue dots arranged in a quarter circle gradient on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background, concentrated in the bottom left corner.

FAQs

Answers to common questions about CRO, how we work, and whether it’s right for your business.

Schedule a Call Today
What does a CRO agency actually do?

A CRO, or Conversion Rate Optimisation, agency helps businesses get more value from their existing website traffic. Customers Who Click improves how users move through your site so more visitors take meaningful actions such as booking demos, signing up, or making enquiries.

What is the difference between SEO and CRO?

SEO focuses on increasing the number of people who visit your website by improving visibility in search engines. CRO focuses on increasing the number of visitors who take action once they arrive.
‍
In simple terms, SEO brings more traffic to your site, while CRO makes better use of the traffic you already have. Customers Who Click specialises in CRO, helping businesses improve conversions through user research, UX improvements, and testing rather than traffic acquisition

How do you identify what needs improving on a website?

We use a mix of behavioural data, user journey analysis, and qualitative research to understand where users get stuck, confused, or drop off. Changes are driven by evidence, not opinions.

Will CRO changes affect my brand or design system?

No. CRO is about improving performance without compromising brand. Any changes are aligned with your existing design system and visual identity.

Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.