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Ecommerce CRO Checklist
After running hundreds winnings tests for our E-Commerce clients in the last 4 years we came up with a list of the most common problems we see across every page on your store.

Most ecommerce sites don’t have a traffic problem, they have a conversion problem.
This checklist helps you systematically audit your store to identify friction, missed opportunities, and CRO blind spots across each page of your website.
It covers UI/UX best practises, conversion boosts and AOV enhancers.
Whether you’re planning your next experiment or trying to understand why growth has stalled, this audit gives you a clear, structured way to prioritise what actually matters.
No theory. No guesswork.
Inside this Free Checklist You'll Find
- The exact 300+ point checklist we use when auditing a brands online store
- 53 proven conversion rate boosters
- 17 battle tested optimizations to increase your Average Order Value
- A definitive list of tools we use to optimize our client's online stores (with discounts)
CRO Guides, Frameworks & Downloadable Tools
CRO Resources for Teams Focused on Real Performance Gains
Practical tools to identify friction, improve experimentation, and drive measurable conversion gains.

ECOMMERCE CRO CHECKLIST
After running hundreds winnings tests for our E-Commerce clients in the last 4 years we came up with a list of the most common problems we see across every page on your store.

43 Free Consumer Psychology Hacks
43 Free Consumer Psychology Hacks to Optimise Your DTC Store


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