Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background, concentrated in the bottom left corner.
Pattern of small dark blue dots arranged in a quarter circle gradient on a transparent background.

Ecommerce CRO Checklist

After running hundreds winnings tests for our E-Commerce clients in the last 4 years we came up with a list of the most common problems we see across every page on your store.

Mockup of the Ecommerce CRO Audit Checklist with charts and checklist pages

Most ecommerce sites don’t have a traffic problem, they have a conversion problem.

This checklist helps you systematically audit your store to identify friction, missed opportunities, and CRO blind spots across each page of your website.

It covers UI/UX best practises, conversion boosts and AOV enhancers.

Whether you’re planning your next experiment or trying to understand why growth has stalled, this audit gives you a clear, structured way to prioritise what actually matters.

No theory. No guesswork.

Inside this Free Checklist You'll Find

  • The exact 300+ point checklist we use when auditing a brands online store
  • 53 proven conversion rate boosters
  • 17 battle tested optimizations to increase your Average Order Value
  • A definitive list of tools we use to optimize our client's online stores (with discounts)

CRO Guides, Frameworks & Downloadable Tools

CRO Resources for Teams Focused on Real Performance Gains

Practical tools to identify friction, improve experimentation, and drive measurable conversion gains.

Mockup of the Ecommerce CRO Audit Checklist with charts and checklist pages

ECOMMERCE CRO CHECKLIST

After running hundreds winnings tests for our E-Commerce clients in the last 4 years we came up with a list of the most common problems we see across every page on your store.

Mockup of the Ecommerce CRO Audit Checklist with charts and checklist pages

43 Free Consumer Psychology Hacks

43 Free Consumer Psychology Hacks to Optimise Your DTC Store

Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.

Download Confirmed

Your Ecommerce CRO Audit Checklist Is Ready

Your checklist is ready. Use it to audit your store step by step and prioritise high-impact improvements.

Ecommerce CRO Audit Checklist

Watch this video first to see how to use our CRO checklist.