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43 free consumer psychology hacks

Psychology is the key to converting customers. If you can't convince them that your product will do what they need it to, and will be of value to them, you'll have no chance.

Mockup of the Ecommerce CRO Audit Checklist with charts and checklist pages

Most ecommerce sites don’t struggle with traffic.

They struggle with hesitation, uncertainty, and psychological friction.

This guide breaks down 43 practical consumer psychology tactics you can use to influence decisions, build trust, and move customers closer to buying – without gimmicks or dark patterns.

It covers motivation triggers, friction reducers, and proof principles that explain why customers act the way they do, and how to apply those insights to your own site.

No theory.
No guesswork.
Just psychology you can actually use.

Inside This Free Document You'll Learn

  • 24 Motivating Tactics to Convince Your Audience
  • 12 Methods for Reduce proven conversion rate boosters
  • 7 Proof Concepts to Build Authority with Your Customers
  • Guides & Examples for How to Apply Each of These To Your Brand

CRO Guides, Frameworks & Downloadable Tools

CRO Resources for Teams Focused on Real Performance Gains

Practical tools to identify friction, improve experimentation, and drive measurable conversion gains.

Mockup of the Ecommerce CRO Audit Checklist with charts and checklist pages

ECOMMERCE CRO CHECKLIST

After running hundreds winnings tests for our E-Commerce clients in the last 4 years we came up with a list of the most common problems we see across every page on your store.

Mockup of the Ecommerce CRO Audit Checklist with charts and checklist pages

43 Free Consumer Psychology Hacks

43 Free Consumer Psychology Hacks to Optimise Your DTC Store

Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.

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Your Consumer Psychology Hacks are Ready

Your guide is ready. Use it to remove psychological friction and influence buying decisions with intent.

43 Consumer Psychology Hacks

Watch this video first to see how to apply these to your website.