Pattern of small dark blue dots arranged in a quarter circle gradient on a transparent background.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background, concentrated in the bottom left corner.
Pattern of evenly spaced dark blue dots forming a quarter circle on a transparent background.
Top-left corner design composed of a gradient dot pattern fading from dense to sparse on a transparent background.

$372,000 in additional revenue from their existing traffic by increasing their conversion rate by 7% and average order value by 7.5%

Client
D.Louise
Industry
Luxury Goods
Founder
Oli Smithson
$372,000 In Additional Revenue
7% Increase in Conversion Rate
7.5% Increase in AOV
$372,000 In Additional Revenue
7% Increase in Conversion Rate
7.5% Increase in AOV

Table of Contents

D.Louise
Industry
Luxury Goods
Founder
Oli Smithson
$372,000 In Additional Revenue
7% Increase in Conversion Rate
7.5% Increase in AOV
Ozarke
Industry
Furniture & Home Decor
Founder
Alex Elsaadi
$150,000 Increase in Monthly Revenue
6.9% Increase in Conversion rate
37.8% Increase in RPV
Mod Lighting
Industry
Furniture & Home Decor
Founder
Henry
6-figure increase in monthly revenue within 5 months
50% test win rate across 24 CRO experiments
Significant uplift in conversion rate & AOV

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Oli reached out to us as D. Louise was struggling with poor conversion rates. Due to their low margins, it was essential that the conversion rate was improved to make the most out of the marketing spend.

The Results

Through customer research, we very quickly identified some key concerns of customers, including questions related to the quality of the products at the price they were being sold at.

A number of tests were run to target this concern, including explaining the exact process behind making the jewellery. This led to significant improvements in conversion, and tens of thousands of pounds in additional revenue.

Most succesful brands run into these challenges as they grow.

Great brands tackle them with CRO.

where you’re losing revenue and how Customer Revenue Optimisation
can unlock your next stage of growth.