CASE STUDY | TOWER London
£3,900,000 In Additional Annual Revenue By Building Trust In The Brand Using Strategic A/B Testing
TOWER London began working with us because they were impressed with our focus on building a customer experience, and engagement with a brand.
The footwear space is incredibly competitive and price is a key factor in customer decisions so it was essential that we put a focus on why customers should trust and buy from TOWER London and not somewhere else.
The results
Customers told us that price and discounts were one of the top factors in their decision making process, but there is only so far a brand can go down that route.
By conducting customer interviews, we were able to discover that Shipping & Returns were the next 2 most important factors in the purchase decision. Specifically fast & free shipping, and hassle free returns.
We ran several tests including a shipping timer, messaging around free delivery, hassle free returns, and the availability of customer service, all successfully increasing conversion rates for the brand.
Results Summary
- Highlight Search Bar Yellow - 16% increase in conversion rate
- Trustpilot in the announcement bar - 10.6% increase in conversion rate
- Delivery Icons under CTA - 3.1% increase in conversion
Client
TOWER London
Industry
Footwear
Short Term Results
Average of 7.3% improvement per test in the first 8 weeks
Long Term Results
£3,900,000 in additional annual income
Founder
Yiannis & Gerry
Hold on, There's more
Explore more success stories from our CRO partners
$3,300,000 In Additional Annual Revenue From Their Existing Traffic By Increasing Their Conversion Rate And AOV
Over $150,000 In Additional Monthly Revenue By Increasing Conversion Rate And Revenue Per User
A 53% increase in conversion rate and a 23% Improvement in Average Order Value in under 6 months
$372,000 In Additional Revenue From Their Existing Traffic By Increasing Their Conversion Rate By 7% And AOV By 7.5%
£3,900,000 In Additional Annual Revenue By Building Trust In The Brand using strategic A/B testing
Setting The Right Foundations For Growth With The CRO Kickstarter
How We Helped neat. Double aOV & increase revenue by 102.3% with bespoke landing pages for their acquisition offers
Become one of our success stories
Schedule Your Free CRO Partnership Discovery Call Today
This site is not a part of the Meta™ website or Meta™ Inc. Additionally, this site is NOT endorsed by Meta™ in any way. Meta™ is a trademark of Meta™, Inc.