Helping eCommerce Brands Ditch the Discounts

I help overwhelmed eCommerce marketers improve conversion rates, and sell more products without more ad spend, through my 3 phase Customer Conversion Plan

Get your free CRO consultation today.

Companies I've Worked With...

The 3 Phases of Conversion

There are 3 key phases to focus on in a CRO program to generate fantastic results and grow your business

Customer research

First things first, we need to understand your customers. I use analytical tools such as Google Analytics and Hotjar to assess the customer journey, combined with on-site surveys & customers intereviews to really understand your buyers.

experimentation & Implementation

Having identified areas for improvement we'll run A/B tests on your website constantly to optimise for Conversion, Average Order Value, and Customer Retention.


Once an experiment is over, we don't just move on to the next one. Iteration is a key part of CRO. Analysing the experiment results, understanding why it performed how it did, and looking for further opportunities for improvement is where you'll see the best results.

Case Study


Conversion rate up by 50%
from 3.8% up to 6.2%

Learn how we helped EasySleeper (formely SleepEasy) sell more orthopedic pillows in about 6 months

Who Am I?

My name is Will Laurenson.

I'm a Conversion Rate Optimisation expert working with eCommerce businesses to improve conversion rates, increase average order values, and generate higher lifetime customer values for my clients.

Over the last 10 years businesses I've worked with have seen millions of pounds worth of increased revenue through the customer centric optimisations I help them implement.

If you're not focusing on the customer experience, you're leaving revenue on the table.

Customers are willing to spend more money, more frequently with brands who are providing a solid, personalised experience.

Are you giving them the experience they want?

Sound good? Lets chat...


Option 1

Ad-hoc Consulting


Hourly consulting to help you improve the conversion rate of your website, or performance of your marketing automation setup.

Option 2

Done With You Website Optimisation


Bring me in to work closely with your team, analysing your website performance, mining reviews for insight, and running interviews with your customers to unlock revenue that you’re currently missing out on. I’ll then work closely with your designers & developers to build out A/B tests, and then implement winning strategies

Option 3

Full Service CRO


I bring my team of designers & developers in to support me with A/B testing. We’ll do the research, interview customers, and run the A/B tests so you can focus your time on the rest of the business. All you need to do is have someone implement any winning solutions we deliver.

We worked with Will for just under 2 years, and in that time, his expertise in Conversion and Retention strategies helped us generate thousands of new customers, while also significantly increasing our average booking value.

Henrik Jensen, MD 

Ubeeqo UK
Europcar Group

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