Katrina McKinnon Copysmiths

127. Engaging Customers with Fun Drunk Auntie Content

 September 6, 2022

By  Will

To subscribe for fortnightly actionable tips, new podcast episodes & the 101 Customer Journey Optimisations ebook

In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we’re going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters.

People love clicking on photos, particularly photos with a little bit of text in it that says something about maybe a product feature or something about what's in that photo.

Copy is pointless if no-one reads it, and no-one engages with it, and unless its on the Product Details Page (PDP), it doesnt need to be salesy, in fact, it probably shouldnt.

Copy that informs and engages customers converts far better in the long run.

Katrina is the Founder of CopySmiths, you can find her on Linkedin or head over to https://copysmiths.com/

Key highlights:

0:10 - Katrina’s Introduction

01:25 - How to keep customers clicking with copy

01:50 - What people really click on

03:28 - Fun Drunk Auntie content

07:21 - Viral content that people want to engage with

10:00 - How to identify these opportunities

10:50 - Is copy really just about the words?

13:03 - The process behind creating good content

26:29 - How to hire copywriters

34:30 - What tools Katrina uses to manage content

42:15 - Katrina’s dream lunch guest

48:01 - How to get in touch

If you’d like to hear more from Katrina, you can find her on Linkedin or head over to https://copysmiths.com/


Will is a Customer Journey Marketing consultant, specialising in CRO, CRM and Customer Experience. Will has over 7 years experience working across a range of consumer facing businesses and has worked for huge brands such as MyVoucherCodes, Europcar, JackpotJoy, Virgin Games and Virgin Bet.


Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Keep up to date with the latest episodes and news