CASE STUDY | D. Louise

Tens of thousands of pounds in additional revenue

Oli reached out to me as D. Louise was struggling with poor conversion rates. Due to their low margins, it was essential that the conversion rate was improved to make the most out of the marketing spend.

The results

Through customer research, we very quickly identified some key concerns of customers, including questions related to the quality of the products at the price they were being sold at.

A number of tests were run to target this concern, including explaining the exact process behind making the jewellery. This led to significant improvements in conversion, and tens of thousands of pounds in additional revenue.

D. Louise


Short Term Results
Average of 6% improvement per test in the first 8 weeks

Long Term Results
Significant efficiencies in paid acquisition.

Oli Smithson
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Explore more success stories from our CRO partners

Over $275,000/month in additional revenue through strategic A/B testing
A 53% increase in conversion rate and a 23% Improvement in Average Order Value in under 6 months
Tens of thousands of pounds in additional revenue
Increasing conversion by building trust in the brand
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