Actionable Optimisation

Actionable Optimisation #26 – Offering Dynamic Delivery to Boost Conversion

 November 10, 2020

By  Will

Offer Dynamic Delivery to Boost Conversion Rates and Average Order Values

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Nowadays, when speed and convenience are two key factors for consumers, neglecting your delivery options could be severely impacting your conversion rates and growth.

36% of consumers abandon carts due to unsatisfactory delivery options. Whether this is a lack of next day delivery, fees being too high, or inconvenient delivery times

And with 91% saying they’d be more likely to buy from a brand offering free shipping, it’d be silly to ignore the data and continue to offer outdated delivery options.

Looking at it even further, 93% say their decisions are affected by shipping costs, and while only 65% were happy with a 2-4 day shipping window, only 25% are willing to pay more for faster delivery.

So customers want fast, cheap, reliable shipping options.


We all know about free shipping thresholds. Setting an order value requirement high enough to cover the costs of free shipping, and low enough to convince the customer to spend more money.

That normally covers the speed as well, as most businesses offer next day shipping at a threshold.

But what about the reliable, and convenient shipping?

That’s where services like Carryr come in.

By offering dynamic delivery customers can choose the delivery slot they want, putting their mind at ease as they know the 1 hour slot they’re expecting their delivery to arrive in, and it cuts costs for the business caused by delivery failures and having to re-deliver.

Services like this get you as close to immediate delivery as possible, giving you that speed option, but also fulfil that convenience requirement that customers want these days.

And with flexible delivery options proving up to a 20% conversion uplift, and even 30% AOV uplift, it seems like a bit of a no-brainer for those businesses who can get their hands on it.

Dynamic delivery


Will is a Customer Journey Marketing consultant, specialising in CRO, CRM and Customer Experience. Will has over 7 years experience working across a range of consumer facing businesses and has worked for huge brands such as MyVoucherCodes, Europcar, JackpotJoy, Virgin Games and Virgin Bet.


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