Actionable Optimisation

Actionable Optimisation #40 – Find Your Fit

 February 16, 2021

By  Will

Improve Conversion Rates and Reduce Customer Anxiety with Find Your Fit Services

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Something I’ve been seeing more and more recently are these Find Your Fit tools on sites that deal with fashion/clothing products.

It makes sense doesn’t it? Instead of guessing that you’re a Medium or Large, you fill in your details and the website tells you which to buy.

As a customer this deals with a massive anxiety issue of ‘is this going to fit me?’

One option a lot of customers choose right now is to simply buy 1 small, 1 medium, 1 large, and return the products that don’t fit, and with free returns being so prevalent these days, that’s costly for a business (not to mention the re-stocking costs involved).

An issue with that option is the customer is having to consider putting a fair amount of cash in up-front, and there’s always that concern that something will go wrong with the return.

There are of course the Buy Now Pay Later options, but not everyone wants to use them.

There are also people like me who prefer not to deal with the hassle of returns.

I don’t want to walk 15-20 minutes to my nearest drop-off point. That’s 40-50 minutes that could be spent servicing clients, writing these articles or promoting my podcast.

That should be enough to convince you to try out these products.

Fewer returns.

Better conversion rates.

Better order values actually (because instead of spending £100 on the same product 3 times and returning 2, they spend £100 on 3 different products that are all a fit).

But that’s not where it ends.

Once implemented and used by your customers, you have a fantastic piece of data to personalise on.

Not only do you know what products your customers like, the colours and styles they choose, but you also know the fit.

Which means you know the size.

Which means you can now promote your entire product range (including new releases) to your customer base on a 1-to-1 basis, knowing exactly what to send to who, knowing that you’re promoting products the customer wants, and is in stock.

What could be better than a service that provides value to both the business and it’s customers?

Find your fit


Will is a Customer Journey Marketing consultant, specialising in CRO, CRM and Customer Experience. Will has over 7 years experience working across a range of consumer facing businesses and has worked for huge brands such as MyVoucherCodes, Europcar, JackpotJoy, Virgin Games and Virgin Bet.


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