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Actionable Optimisation

Actionable Optimisation #32 – Using Product Stickers to Nudge Conversion

 December 21, 2020

By  Will

How Can Product Stickers Boost Website Conversion

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Product stickers are a great way of grabbing your site visitors attention, and nudging them towards certain products by highlighting key product information.

These stickers also tap into consumer psychology, allowing you to trigger responses based on urgency, scarcity, and social proof.

These emotional responses are incredibly powerful, and will move the needle far more than a usability based change such as a sticky CTA or new product imagery (unless they were particularly terrible to begin with).

Common examples of these stickers include Best Sellers or Most Popular, Recommended products, products on sale, or even ones that are running out of stock.

There are dozens of ways to use stickers, but as with everything in marketing, a bit of subtlety is always recommended. If you cover all your products with stickers, it’s likely nothing with grab attention and you might even confuse and add to your visitors anxiety.

But with careful usage, you can introduce those little nudges that are great at pushing visitors over the line to becoming customers.

New arrivals, Limited Edition, Hard to Find, and even Staff Pick are all great ways to add a little message to the customer indicating this may be the product for you.

You see these stickers everywhere for Bestsellers, Recommended, New-In, but how many of these sites are really taking advantage of the psychology behind it, and strategically using these stickers to improve conversion as opposed to just notifying a customer.

Product stickers

Will


Will is a Customer Journey Marketing consultant, specialising in CRO, CRM and Customer Experience. Will has over 7 years experience working across a range of consumer facing businesses and has worked for huge brands such as MyVoucherCodes, Europcar, JackpotJoy, Virgin Games and Virgin Bet.

W.Laurenson

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