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Actionable Optimisation

Actionable Optimisation #30 – Implementing Loyalty Programs

 December 8, 2020

By  Will

How to Properly Integrate Your Loyalty Scheme into Your Website

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Loyalty programs are a great way to improve customer engagement with your brand and build better lifetime values.

Now you make think ‘oh wow a whole loyalty program? That seems like a lot of work!’

And to a certain extent you’d be right. It’s not something you can plan out and throw up on your site in a day, but most well executed strategies are the same.

But loyalty programs don’t have to be complex.

Reward customers for creating an account, making purchases, and a few other quick and easy actions such as following you on social media and adding their birthday.

These are all fairly standard actions that can be implemented very quickly, especially with a tool like LoyaltyLion.

Get it in place, introduce it in a timely manner, such as on the confirmation page after a customer makes a purchase, and in an initial follow up email.

Then you can start to get creative.

Tell people exactly how many points they get if they buy a product (and then tell them the total for their cart).

If their cart total bumps them up to a reward or higher tier, let them know as it’ll encourage them to complete the purchase.

Give them a live countdown on size as well ‘You only need 350 loyalty points to get your next reward!’

Rewards don’t have to be monetary either. There are plenty of brands who tailor the rewards towards their brand values, allowing customers to donate to charities or other social causes.

So while a lot of people will take the reward, others will choose the cause, proving that they’ve become more engaged with your brand.

There are plenty of options and ways to make loyalty programs valuable, and the stats back them up as well with businesses seeing 4-5x the lifetime value with customers who become engaged with their loyalty program.

Not got one yet? Get in touch and we can have a chat about how a loyalty program might work for you.

Implementing loyalty schemes

Will


Will is a Customer Journey Marketing consultant, specialising in CRO, CRM and Customer Experience. Will has over 7 years experience working across a range of consumer facing businesses and has worked for huge brands such as MyVoucherCodes, Europcar, JackpotJoy, Virgin Games and Virgin Bet.

W.Laurenson

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