Want all the new episodes as they go live plus the exact CRO process we use for our clients? Subscribe to our newsletter today
Key Insights & Quotes
1. Entrepreneurial Journey and Mindset Shift
Insight: Joel’s transition from a classical musician to an e-commerce CMO highlights the importance of adaptability and embracing new opportunities.
Quote: "I originally trained as a classical musician and did that for 15 years... then kind of went into arts marketing."
Timestamp: 00:31.214
2. Immediate Impact in E-commerce
Insight: Joel appreciates the immediacy of results in e-commerce compared to traditional corporate environments.
Quote: "With e-commerce, you make a decision, you see the impact immediately."
Timestamp: 01:22.158
3. Importance of Total Addressable Market (TAM)
Insight: Brands need to understand their TAM to create effective marketing strategies.
Quote: "I don't think enough brands really understand where they live within the landscape and actually how big that potential audience is."
Timestamp: 03:15.918
4. Hyper-Personalization in Marketing
Insight: Tailored content that resonates with specific customer personas can significantly improve engagement.
Quote: "If you get something that is made for me, it stops you in your track."
Timestamp: 05:37.998
5. Expanding Market Niches
Insight: Frive’s rebranding from Lion’s Prep shows the effectiveness of broadening market niches while maintaining core values.
Quote: "We've opened up our niches now... busy people, health-conscious gym-goers, and busy parents."
Timestamp: 08:22.542
6. Value of Customer Feedback
Insight: Utilizing both qualitative and quantitative customer feedback is crucial for business success.
Quote: "Your customers do hold the key to the success of your business."
Timestamp: 18:34.958
7. Data-Driven Decision Making
Insight: Grounding marketing decisions in solid data leads to more successful outcomes.
Quote: "I could have been more proactive in using data early on in decision-making."
Timestamp: 32:47.95
8. Competition in the Market
Insight: Brands can benefit from competition as it helps expand the overall market.
Quote: "Competition is perfectly healthy as long as the product offering itself is good."
Timestamp: 26:29.294
9. Quality and Sourcing in Ready-to-Eat Meals
Insight: Frive’s commitment to high-quality, organic ingredients sets them apart in the ready-to-eat meal market.
Quote: "We are on this journey to become 100% organic."
Timestamp: 16:49.486
10. The Power of Effective Messaging
Insight: How brands communicate their value can differentiate them even in a crowded market.
Quote: "Talk about it in a way that your customers care about."
Timestamp: 23:28.872
To hear more from Joel you can find him on LinkedIn or check out the Frive website.
