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Paul Vallely Kukoon Rugs

126. Why the Customer Experience is So Important to Kukoon Rugs

 August 30, 2022

By  Will

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In episode 126 of the Customers Who Click podcast I spoke with Paul Vallely

We’re going to explore a range of topics today including their micro-influencer strategy and focus on top of funnel marketing, but we’re also going to talk about how they provide a great on-site experience for customers to ensure they convert as many as possible, and the importance of great customer service.

Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate. 

Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention.

Paul is the Managing Director of Kukoon Rugs, you can find him on Linkedin or head over to https://www.kukoonrugs.com/

Key highlights:

0:10 - Paul’s Introduction

03:39 - Why product reviews are so important

05:07 - Working with micro-influencers

07:08 - Customers do social cross checking to verify a business

11:43 - Connecting better with their online audience

17:35 - Always making sure website load speed is kept down

26:41 - Optimising for your traffic (mobile traffic)

29:52 - 2 Second Lean (making life better by 2 seconds)

40:26 - Exploring new search opportunities

43:19 - Pauls dream marketing lunch guest

44:41 - Pauls recommended marketing tools

If you’d like to hear more from Paul, you can connect with him on Linkedin or head over to https://www.kukoonrugs.com/

Will


Will is a Customer Journey Marketing consultant, specialising in CRO, CRM and Customer Experience. Will has over 7 years experience working across a range of consumer facing businesses and has worked for huge brands such as MyVoucherCodes, Europcar, JackpotJoy, Virgin Games and Virgin Bet.

W.Laurenson

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