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In episode 126 of the Customers Who Click podcast I spoke with Paul Vallely
We’re going to explore a range of topics today including their micro-influencer strategy and focus on top of funnel marketing, but we’re also going to talk about how they provide a great on-site experience for customers to ensure they convert as many as possible, and the importance of great customer service.
Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate.
Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention.
0:10 - Paul’s Introduction
03:39 - Why product reviews are so important
05:07 - Working with micro-influencers
07:08 - Customers do social cross checking to verify a business
11:43 - Connecting better with their online audience
17:35 - Always making sure website load speed is kept down
26:41 - Optimising for your traffic (mobile traffic)
29:52 - 2 Second Lean (making life better by 2 seconds)
40:26 - Exploring new search opportunities
43:19 - Pauls dream marketing lunch guest
44:41 - Pauls recommended marketing tools
If you’d like to hear more from Paul, you can connect with him on Linkedin or head over to https://www.kukoonrugs.com/